PickAChew x GTB:
How Chewable Supplements & Jellies Redefined Functional Supplements
In today's world full of novelty, “healthy” alone is no longer enough in food supplements. Modern consumers are looking beyond traditional pills and powders, focusing on convenience, flavor, and functionality in a form that is truly enjoyable.
That’s where PickAChew comes in - with brand vision built on the philosophy of “Health and Delicious, Enjoyable Chewing,” PickAChew aims to transform everyday supplementation into a tasty, chewy experience. Each bite delivers both nutritional benefits and delightful flavor, proving that wellness can be fun, flavorful, and effective at the same time!
The Challenge: Turning a Chewy Idea into a Functional Jelly Supplement
Creating a PickAChew wasn’t as simple as blending vitamins into a jelly base. As a brand, PickAChew wanted to deliver a product that is healthy and enjoyable—a chewable supplement that people would look forward to everyday.
Unlike tablets or powders, jelly supplements must strike a delicate balance between taste, texture, and stability of active ingredients while maintaining the consistency of quality during large-scale production. Here are the major challenges PickAChew faced in bringing this idea to life:
Ingredients Stability
Ingredients such as lutein and plant-based actives can lose their effectiveness if they’re exposed to too much heat, light, or air. The team had to find a way to protect these active ingredients so every chew would remain stable even after being stored for months.
Perfect Texture and Taste
People love soft, fruity chews. Having noticed this trend, PickAChew started developing its healthy, low-sugar chewables. Nevertheless, PickAChew encountered obstacles while optimizing its formulation: “PickAChew had a few existing formulations that we found challenging to balance between the right texture and sweetness."
From Small Batch to Commercial Scale
As production scaled up, the formulation’s behavior changed. Factors such as heat distribution, mixing consistency, and gel-setting timing had to be finely tuned to maintain consistent mouthfeel and nutrient stability. The team also worked closely with packaging engineers to ensure protection, so that every PickAChew would arrive soft, safe, and shelf-stable
Behind the Chew: The Journey from Inspiration to Innovation
To turn inspiration into innovation, GTB guided PickAChew through a five-stage process, transforming the brand from concept to commercial success:
1
Concept & Feasibility
Defining product goals. GTB’s formulation team evaluated ingredient stability and flavor to ensure consistent quality.
2
Formulation & Sampling
Multiple trials were conducted to perfect texture and flavor balance. GTB tested different gelling systems and sweeteners to create a soft, chewy jelly without excessive sugar.
3
Packaging Development
Packaging compatibility was tested to protect the product against heat, moisture, and light. GTB also selected user-friendly sachets and single-serving packages for convenience.
4
Scale-Up & Production
After lab validation, the formula was scaled up for mass production, ensuring consistent taste, texture, and ingredient stability in every batch.
5
Market Launch & Delivery
Pick A Chew jellies were successfully launched with verified shelf-life stability and strong consumer appeal, ready to delight customers on the market.
The Formats:
Expert Guidance on Jelly Supplement Design
"It is common for brands to encounter quality-related issues for jelly supplements. For PickAChew, we prioritized standardizing the formulation as well as leveraging our in-house production and R&D team to deliver a consistent product quality."
GTB’s team guided PickAChew through the selection of the most effective and consumer friendly formats:
Individually portioned, fruity, and fun to consume—designed for consumers who prefer taste-driven supplementation.
Convenient and portable, these sachets keep each chew fresh, hygienic, and easy to cary, fitting perfectly with everyday life.
Post-Market Challenges and GTB’s Advantages:
Preventing Loss of Freshness.
Consistency is the real challenge in innovative product development. From lab to shelf, every chew matters.
Even after launch, functional supplements can face the real-world challenges:
- Ingredients declination from heat or humidity during storage and transport.
- Batch inconsistency affecting taste or texture.
- Packaging issues that impacted consumer experience.
- Logistic problems leading to loss of freshness.
How GTB’s supplement CDMO model helps overcome post-launch risks
Engineered Packaging
Jelly supplements are vulnerable to heat, oxidation, humidity, and light. These factors can cause changes in texture, discoloration, or nutrient degradation.
GTB designs packaging specifically to protect against these risks, using high-barrier laminates, light-blocking sachets, and moisture-resistant films. Every pack is also tested for seal integrity and shelf-life stability, ensuring each chew remains soft, flavorful, and safe throughout its storage and shipping journey.
Strict Quality Control
Due to moisture and temperature, jelly supplements frequently suffer from inconsistent texture, unstable active ingredients, and short shelf-life.
GTB tackles this issue with strict quality control. During R&D, GTB confirms efficacy and conducts chemical analysis. Crucially, we use professional instruments for accelerated stability testing, simulating long-term conditions to guarantee ingredient stability and consistency, reducing time to market with confidence.
Supply Chain Management
GTB’s coordinated supply chain is optimized for transport, ensuring that each PickAChew batch moves smoothly from factory to shelf.
We closely monitor the logistics environment to minimize the risk of damage, melting, or contamination during flight. This guarantees timely arrival, product integrity, and full compliance with international air regulations.
Results: How PickAChew Became a Consumer-Favorite Jelly Supplement
With GTB’s support, PickAChew could confidently scale in multiple markets.
The collaboration between PickAChew and GTB brought together expertise and innovation, resulting in a well-rounded product line. As a brand, PickAChew has set a new standard for jelly supplements and chewable vitamins and botanical nutrition, combining taste, convenience, and functional benefits in every bite.
The PickAChew product line covers multiple wellness needs and gives consumers clear functional choices. Each SKU was formulated and manufactured with strict quality standards. . This allows the maintenance of nutrient efficacy while preserving a delightful flavor and texture.
PickAChew products achieved a 95% satisfaction in early consumer reviews highlighting taste, chewability, and fun, proving that wellness doesn’t have to compromise enjoyment. Consumers appreciated a low-sugar, flavorful format that fits seamlessly into daily routines.
Start Your Chewable Supplement Project with GTB
Ready to create your own chewable or jelly supplement brand?
GTB provides end-to-end CDMO support—from concept and formulation to packaging and logistics.
FAQ
Can PickAChew be customized for private labeling?
Yes! GTB offers OEM/ODM services, allowing brands to create custom flavors, formulations, and packaging for their own chewable supplement line.
Can GTB support scale-up from pilot to commercial production?
Yes. GTB’s R&D and production teams specialize in smooth scale-up transitions — ensuring that small-batch formulations maintain their quality and sensory properties at full commercial scale. This allows brands to enter the market faster and with confidence.
Does product customization offer natural, clean-label or dietary specific options?
Yes. We can develop formulations using naturally derived colors and flavors, and we can remove preservatives when the product matrix and packaging allow for safe stability. We also offer vegan friendly, and fully plant-based formulation options.
Our team tailors formulations to meet clean-label demands and specific dietary preferences, while ensuring product stability and maintaining excellent sensory quality.